SNOOZE AM LOCATIONS FULL
SNOOZE AM LOCATIONS PLUS
SNOOZE AM LOCATIONS PROFESSIONAL

Snooze locations, which average 3,500 square feet, operate for 8 hours a day, closing at 2:30 p.m. Seven units are slated to open in 2015, including in Austin and Houston, Texas. Since its acquisition by Weston Presidio, Snooze has grown to 10 units, including recent openings in Denver’s refurbished Union Station, as well in Phoenix and Tempe, Ariz. It’s not your grandparents’ breakfast joint.” Enhancing Efficiencies, Maintaining the Culture

SNOOZE AM LOCATIONS FULL

“There’s IHOP, there’s Denny’s - and now there’s Snooze, with a totally different look, a high-energy vibe, a creative, elevated approach to the menu and a full bar. Nobody had done anything different for breakfast in this country for 30 years,” he says.

He was attracted to the Snooze culture and vibe, as well as the fact that it represented a real departure from the breakfast-restaurant norm. Snooze was a restaurant company that was managing to grow, but they felt it deserved to be a growth company,” says David Birzon, who joined Snooze as CEO in late 2012 as part of its ownership transition.īirzon, who was formerly president of 80-unit Paradise Bakery, left that position in 2011, two years after Paradise was acquired by Panera Bread. “They saw that there’s a difference between restaurant companies that grow and restaurant companies that are growth companies.

SNOOZE AM LOCATIONS PROFESSIONAL

Realizing Snooze had the potential to grow far bigger than they were prepared to take it, the brothers sold the company in November of 2012 to private-equity firm Weston Presidio and brought on a professional management team to shepherd its growth.

SNOOZE AM LOCATIONS PLUS

The concept hit the mark in Denver and by 2012 had grown to five units there, plus one in San Diego. Each category also includes simpler, traditional riffs on breakfast favorites, and guests can customize their meals with Snooze’s “Flavor Saveurs,” a variety of vegetables, sauces, cheeses and proteins. One of the breakfast specialties at Snooze is the OMG! French Toast, brioche stuffed with mascarpone, griddled and topped with vanilla crème, salted caramel, fresh strawberries and toasted coconut.Rounding out the menu are sweet sensations such as pineapple upside-down pancakes with vanilla crème anglaise, and cinnamon butter and blueberry Danish pancakes with almond streusel and lemony cream cheese filling - ordered individually or in flights of three creative breakfast and lunch sandwiches (“sammies”) lighter options such as quinoa porridge, house-made granola, and a fall greens salad with goat cheese, roasted pear and walnuts. The menu then takes guests down the breakfast rabbit hole to discover house specialties like the OMG! French Toast (brioche stuffed with mascarpone, griddled and topped with vanilla crème, salted caramel, fresh strawberries and toasted coconut) six variations on Eggs Benedict (including the Bella! Bella! Benny with thin slices of prosciutto, Taleggio cheese and poached eggs on toasted ciabatta topped with cream cheese hollandaise, balsamic glaze and arugula) and Breakfast Pot Pie (puff pastry smothered with house-made rosemary sausage gravy and an egg any style). Decidedly distinct from traditional breakfast chains or diners, Snooze was built on creative, farm-to-table culinary comfortable, friendly service an eclectic and energetic atmosphere and a strong culture of sustainability.Ī full bar with an extensive list of eye-opening craft cocktails, juices and specialty coffees kicks things off. Seeing an opportunity to infuse the breakfast daypart with a shot of youthful innovation, brothers Jon and Adam Schlegel whipped up the concept for Snooze in 2006 and opened their first unit in Denver’s Ballpark neighborhood.

Snooze am locations